World Heart Federation Helping heart health stay at the forefront of the global agenda

WHF’s vision is to achieve cardiovascular health for everyone. This vision is driven by the belief that every person should have access to the information, care and treatment they need to keep their heart healthy, regardless of race, nationality, gender, age, education or income.

This focus on people and inclusivity is reflected throughout the design. The distinctive red of the WHF brand is balanced throughout the website design by the considered use of white space. The design employs emotive, non-clinical, human imagery, reflecting the global population, and supplementary icons and graphics to aid navigation and draw attention to key facts and stats, which are content-managed and updatable through the CMS.

The re-imagined website Optima designed showcases WHF’s activity across all areas of the global community – inspiring and training new leaders in cardiovascular health, providing access to up-to-date information and advice for healthcare providers around the world, highlighting the most significant risk factors to heart health and engaging with the public through various campaigns, including World Heart Day.

Managing all content centrally under one website means that WHF has risen to the number one ranking in Google for ‘World Heart’, and we are continuing to work with them to develop their rankings for ‘Cardiovascular Health’.