UNI Global Union Redesigning and expanding the UNI Global Union website

Optima delivered a scalable solution that linked regional sub-sites and campaign microsites to the main website. We integrated Weglot, a powerful automated translation tool that allows the UNI Global team to manage and edit translations across multiple languages. Weglot's adaptive learning capabilities enable it to evolve and improve over time, ensuring that language translations become more accurate and consistent as the website grows.

To streamline content sharing across the UNI Global network, we developed the Broadcast feature, which allows news, articles, and updates to be easily distributed and shared across regional sites and campaign microsites. This functionality ensures that key messaging and information remain consistent throughout the organization while giving regional teams the flexibility to tailor content to their local audiences.

Optima also delivered a microsite builder, enabling UNI Global’s teams to quickly create and launch targeted campaign and congress sites. This tool supports localized styling while maintaining alignment with UNI Global’s core brand, helping to ensure a unified digital presence across all platforms.

The redesigned UNI Global Union website has significantly improved content sharing and engagement across the organization. Regional teams now have the autonomy to manage their own sites while remaining aligned with the main website’s brand and functionality. The introduction of automated translations and the Broadcast tool has streamlined communication across the UNI Global network, ensuring that important messages reach their target audiences globally.

By integrating bespoke tools like the microsite builder, Optima has empowered UNI Global to launch impactful campaigns quickly and efficiently, supporting their ongoing mission to advocate for workers' rights across the world.