Creating engaging digital experiences for global impact
Optima specialize in building custom web solutions that empower non-profit organizations and NGOs to make a meaningful difference. With nearly 30 years of experience, we are committed to helping NGOs harness the power of technology to amplify their mission, engage communities, and drive positive change.
We understand the unique challenges faced by non-profit organizations, and our approach to web development is designed to meet those needs. Whether you’re raising awareness, driving donations, or building a resource hub, our web solutions help you achieve your goals with ease and creativity. From mobile-responsive sites to secure donation platforms, we build websites that deliver impactful, user-friendly digital experiences.
Our web development services:
- User-centered design: We design with your audience in mind, ensuring your website is intuitive, engaging, and optimized to encourage user interaction.
- Mobile responsiveness: In today’s mobile-driven world, we ensure your site performs seamlessly across all screen sizes, providing a flawless experience on any device.
- Web accessibility: Accessibility is at the core of our development process. We ensure your site meets Web Content Accessibility Guidelines (WCAG), making it inclusive for all users, including people with disabilities.
- SEO optimization: Our websites are built with SEO best practices, ensuring your site is easily discoverable and ranks well in search engine results, reaching a wider audience.
- Secure and scalable development: We build secure, scalable websites that grow with your organization, equipped with the latest security features and easy-to-manage content systems.
Services
Partnering for long-term success
At Optima, we believe in providing ongoing support to ensure your website continues to meet your needs as your organization grows. From regular security updates to new feature development, we’re here to help your digital platform thrive.
How we workOur Approach
1. Strategy
Optima work closely with clients to develop a shared understanding of their business objectives and user needs. We listen, absorb and reflect on what you tell us. We ask lots of questions and challenge preconceptions, and we will always bring new possibilities and ideas to the table based on our experience and skills.
2. Scoping and specification
Optima undertake research that, depending on your needs, may include UX workshops with different stakeholders and users, a review of analytics and competitor analysis. During this phase, all the resources and requirements needed to build the website are detailed and aligned with user and business strategies and objectives.
3. Site structure
Optima then design a website structure defining how users will interact with the website and how the system will respond to these interactions. We create a detailed sitemap determining how the website is organised, and information is prioritised. An SEO audit, strategy, and consideration of the customer journey through different digital touch points underpin this process.
4. Wireframing
Optima creates ‘skeleton’ page plans for each website that show the arrangement of elements and content on different devices. These plans are essential to understanding site navigation, the responsive grid and the priorities of different content. We refer to these skeleton plans as ‘wireframes’ as they demonstrate the website architecture underlying the visual design.
5. Website design concepts
Building on the previous steps, Optima design stunning websites which develop a distinctive online brand presence for your brand. We ensure the design treatment fits your website and business objectives and reflect your brand vision and values. We consider specific design elements and how they contribute to user experience and create memorable associations with your brand.
6. Website development and build
Optima build robust websites on a variety of content management systems. We build page templates and stylesheets to current web standards and mobile responsive technologies and deliver pixel-perfect web pages. We have built hundreds of responsive websites using HTML5/CSS3 and are experienced in delivering websites to W3C’s Web Content Accessibility Guidelines 2.1.
7. Testing
Optima complete a high level of testing before websites are deployed. Our code is rigorously tested across the main browsers and devices, and any bugs are addressed. We also test website functionality, such as forms and data capture and do a final proofread, ensuring no placeholder content is visible before it is presented to the world.
8. Website launch
Optima coordinates website launches in collaboration with client teams to ensure a smooth and timely transition. Pre-launch, we confirm we have the necessary details to deploy the website to a client’s server or in the server space we provide from our trusted UK providers. We are proud of the websites we launch, and each go-live is celebrated by ringing a bell in the office!
9. Website maintenance
Optima continue to monitor and tweak the performance of newly launched websites to ensure they are working effectively. Beyond this, we offer a range of maintenance packages which enable us to continue to update the site and monitor site health as it develops and grows alongside digital technologies.
10. Website promotion
Optima can assist with promoting your website to ensure it is discoverable and remains visible to your audiences. We offer various digital marketing services to support this, including SEO, pay-per-click, digital advertising, content marketing and email marketing.
