Skip to main content
https://www.optimadesign.ch/assets/images/common/Brand_Identity_at_Optima_Mobile.jpg

Brand Identity Creating brands that make an impact

Creative ideas informed by an insightful strategy are the magic formula for effective brand design.

Brand is much more than just a logo or emblem – it’s the visual expression of your organization’s values, mission, and vision.

A strong brand identity can inspire trust, create meaningful connections, and elevate your cause on the global stage. We specialize in crafting cohesive brand identities that resonate with diverse audiences, from policymakers and donors to advocacy groups and the public.

We design, develop and are guardians of some influential brands and we understand the flexibility required to deliver a consistent presence across multiple touchpoints.

Our approach to brand identity goes beyond aesthetics. We take the time to understand your organization’s unique story, challenges, and objectives, and translate these into a visual language that speaks to your audience. Whether you’re establishing a new brand or refreshing an existing one, we work closely with you to develop a brand identity that is authentic, distinctive, and aligned with your mission.