UNI Global Union Infographics for the “What is the Future of Care in Europe?” report
To engage with their diverse audience of stakeholders, empowering them to continue their advocacy for workers across the globe.
The report, "What is the Future of Care in Europe?", tackles the critical challenges facing healthcare systems and care workers across Europe.
One of the main issues highlighted in the report is the brain drain of healthcare workers migrating from poorer countries to wealthier ones, further weakening health systems in developing nations. To effectively communicate the key findings and data, Optima was tasked with creating a set of infographics that would not only be impactful within the report but could also be easily adapted for online use and social media posts.
The report presented complex data on migration, healthcare workforce shortages, and the long-term consequences for European care systems. Our challenge was to translate this information into clear, compelling infographics that would resonate with a diverse audience, including policymakers, healthcare professionals, and the general public.
Using UNI Global Union’s bold brand style, we crafted a series of powerful infographics that combined medical-themed illustrations with striking typography. Each infographic was designed to be easily adaptable, ensuring that they could be reused across different formats, including digital and social media. The visuals focused on key data points and trends, making the complex issues of migration and healthcare workforce shortages accessible and engaging for readers.
The "What is the Future of Care in Europe?" report received positive feedback for its clear and impactful presentation of data. The infographics played a crucial role in making the complex issues around healthcare workforce shortages and migration more understandable, driving engagement both within the report and on digital platforms. The flexibility of the infographics allowed UNI Global Union to reuse the visuals for broader awareness campaigns, helping to amplify the report's key findings.
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