UNI Global Union UNI Global Union Congress – Multilingual Design and Digital Solutions
Optima’s long-standing partnership with UNI Global Union
Optima Design enjoys a long-standing partnership with UNI Global Union, supporting their congresses with both print and digital solutions. The relationship began in 2014 with the design and production of the Congress Report, a multilingual publication available in five languages: English, Spanish, German, French, and Swedish. This report was distributed to all delegates post-event, and its success laid the foundation for future collaborations.
In 2018, Optima continued its work for UNI Global Union, developing not only the Congress Report but also the event’s microsite, uniworldcongress.org. The microsite was designed to promote the upcoming conference, generate interest, and serve as a hub where delegates could express interest in attending. After the event, the site was transformed into a repository of legacy content, including videos, news updates, and various publications.
Optima’s responsibilities expanded in 2018, as the team was tasked with creating all sector reports for the event—again in five languages. The goal was to produce a dynamic, accessible publication that reflected the energy of the congress, incorporating event photography and editorial content to highlight the activities that took place. UNI Global Union’s established brand identity needed to be maintained, while also refreshing the look and feel of the reports.
Multilingual Design and Microsite Development for 2024 Congress
In 2024, Optima continues to support UNI Global Union with the ongoing development and maintenance of the uniworldcongress.org microsite for the latest UNI Global Union Congress. The site, which now holds extensive legacy content from previous congresses, serves as a key platform for generating interest in the upcoming 2024 event and providing delegates with essential information.
In addition to the microsite, Optima is responsible for creating the Congress Report and related materials for the 2024 event. Just like previous editions, the report is being produced in five languages, ensuring consistency and accessibility across all versions. Optima’s print design team worked closely with UNI Global Union to ensure that the visual identity remained dynamic and engaging, using a ribbon motif to symbolize the flow of ideas into action, a design element carried forward from the 2018 reports.
Optima’s team took careful consideration in the selection of fonts and layouts, ensuring compatibility across all languages without sacrificing design integrity. Event photography played a significant role in the publication, and the layout was adjusted to maintain image quality while ensuring the legibility of text across multiple languages. The report was also turned into an interactive PDF page-turner for easy online distribution, extending its accessibility to a global audience.
Continued Collaboration
Following the success of the previous Congresses, Optima has also been commissioned to support the 2024/25 Congress in Brussels, ensuring that the high standards set in previous years continue to be met. As the official digital and print partner, Optima remains committed to delivering engaging, multilingual solutions that reflect UNI Global Union’s mission and values.
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